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Newsroom

NIC students’ marketing package chosen to benefit special needs nonprofit

Posted: Friday, Mar 7, 2025
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A team of ²¤ÂÜÊÓƵapp graphic design students recently won the Create competition held by the American Advertising Federation in Spokane. The marketing package submitted by NIC, including the design in the background, benefits the Free Rein Therapeutic Riding Center nonprofit that provides health, hope and happiness for those with special needs through equine-assisted services. From left: Philippe Valle, graphic web design/video production associate professor; Gary and Molly Coulter, parents of a rider and past Free Rein board members; Ryan Lamb, Kolden Delbridge and Aurora Bacowsky, NIC students; and Sam Adams of the NonStop Local KHQ TV station and event emcee.

A nonprofit that provides health, hope and happiness for those with special needs through equine-assisted services is reaping the benefits of the creativity of ²¤ÂÜÊÓƵapp graphic and web design students.

The marketing package submitted by NIC students Ryan Lamb, Coeur d’Alene; Kolden Delbridge, Coeur d’Alene; and Aurora Bacowsky, Priest River; during the recent 48-hour Create competition in Spokane organized by the American Advertising Federation was chosen as the top entry to be used by the Free Rein Therapeutic Riding Center nonprofit in Spokane for its outreach materials.

“From the postcard for our 2025 Annual Auction Dinner to the signs for our large A-frames, all of the marketing materials that were designed by the students at ²¤ÂÜÊÓƵapp were so creative and so useful to our nonprofit,” said Stephanie Gass, Free Rein’s executive director. “All of the marketing materials convey our message as well as they are all very eye-catching.

“We are so appreciative of all of the thoughtful and hard work of the NIC students who worked to provide us such amazing materials that were immediately useful to us.”

Teams from NIC, Eastern Washington University and Community Colleges of Spokane received a contest briefing on a Friday at 5 p.m., collaborated on their project remotely over the weekend and turned their marketing packages in by deadline on Sunday afternoon.

“This was my first time working on a group project, and it turned out really nice when it was done,” Delbridge said. “We focused on taking a clean approach to our design.”

Lamb said the competition and seeing the fruits of his team’s labor on the nonprofit’s social media, web page, banners and T-shirts inspires him to take his creativity to another level.

Philippe Valle, NIC graphic web design/video production associate professor, called the NIC students’ package “second to none.”

“They clearly understood what the message should be,” Valle said. “Being on-point and on-brand made the big difference for them. This was a real-world scenario that will help raise their confidence.”

NIC’s graphic design students have won several competitions in recent years.

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